Saturday, October 21, 2023
10am – 5pm
Los Olivos’ most highly acclaimed festival of the year, the popular Day in the Country is back. Join us for a weekend of vendors, specials, small-town parade, food, wine + beer, and everything you love about our small town as we Celebrate Los Olivos.
This special day is a wonderful opportunity for families to enjoy country living the way it used to be in simpler times. And best of all, attendance is free!
Day in the Country is our most fun event of the year – a Los Olivos tradition of celebrating our quaint country town. Join us to celebrate with a small town parade, NatureTrack 5k & Fun Run, 100 vendor booths, Wine + Beer Garden, live music, food trucks and Wine Roundup through town at our award-winning wineries.
NatureTrack Fun Run & 5K Run
It’s not a Day in the Country if it doesn’t start with the traditional 5K and Fun Run, hosted by NatureTrack! This race will be a true 5K this year, so those who are serious about 5Ks know the course will be USTAF certified. But, of course, we’ll still have the 1-mile Fun Run for kids 12 and under, and a race for you to run with your four-legged furry friends!
During Day in the Country, get a wine tasting pass to our award-winning wineries, and hit the town. Simply pre-order, then pick up your pass from our Wine + Beer Tent on the corner of Alamo Pintado and San Marcos (east of the flagpole). If you can’t pick up on Saturday, pick up your pass at the Los Olivos General Store on Sunday.
The pass costs $50, and gets you 2 tastes at 9 places on the pass (for a total of 18 tastes over 2 days). Wineries will offer add-on and purchase specials when you visit, and you can use the pass Saturday and Sunday.
2022 Participating Wineries:
1. Alexander & Wayne
2. Arthur Earl
4. Bien Nacido & Solomon Hills
5. Ca’ Del Grevino
9. Evans Ranch
11. Liquid Farm
12. Refugio Ranch
Day in the Country Schedule:
- NatureTrack 5K & Fun Run – 8am, check-in at 7am – register online
- Small town parade – 10am
- Vintage Tractors & Cars
- 100 Vendor Booths – 11am
- Beer Garden at Fig Mtn Brew – 11am
- Wine + Beer tent on east side – 12pm
- Wine Roundup – 11am
- Scarecrow Fest throughout town
- Live Music & Food Trucks – 11am
Don’t miss our Scarecrow Festival Oct 1-31!
Walk around town to see all the scarecrows, and vote for your favorite. You’ll see scary ones, humorous ones, all-natural plus scarecrows that depict our businesses. Held each year from October 1-31.
Want to be a Vendor? Get the application here.
Want to be in the Parade? Let us know here.
Sponsored by Visit Santa Ynez Valley, Panino, The Bubble Shack, Fess Parker Wine Country Inn, Fess Parker Winery, Epiphany Cellars and St. Mark’s-in-the-Valley.
Photos courtesy of Holly Cline and Liz Dodder.
Your Guide to Santa Ynez Valley
Discover the Santa Ynez Valley, where Los Olivos is located. Part of Santa Barbara’s larger wine country, it’s a small-town and rolling-hills haven of restaurants, wineries, craft beer, museums, shopping and nightlife. And don’t forget the great outdoors and all it has to offer! Check out the Santa Ynez Valley destination guide here.
I clicked to get tickets- do you need ticketing to attend?
No tickets needed – this event is free!
BRANDON MIRELEZ says
Is there a pancake breakfast like there use to be?
No..it’s now a burrito breakfast!!
Dena Vatcher says
Those breakfast burritos were amazing!!!!!!
Is there a time frame for the day? Last year it was 7am-4pm.
There is no parade or street closure this year, so it is from 11am – 5pm. I can email you more info…
Jennifer Marie Knight says
If a vendor is interested in setting up a table somewhere is this possible? Or a local realtor?
We are only featuring local Los Olivos businesses that day! Our email is email@example.com.
Charlie Webb says
So Is there an event? I always bring my family but this just seems like a standard weekend of wine tasting, no vendors, no booths and no entertainment, is that right? What makes this an event, not trying to be rude just trying to understand what to expect…
It is a day of deals for our businesses in town, plus the Scarecrow Fest is happening! This year, it is more of a day to get deals from 16 businesses listed on the page, and less of a family activity day.
are you doing the wine tasting event this year i enjoyed it 2 years ago it was the best.
Yes we are! If you are on our mailing list, you will get more info soon.
Since tickets are sold out can I buy tasting tickets at the festival? Can I taste wines at the tasting rooms?
You can’t buy Wine Roundup passes at the festival – they are all sold out. But yes, tasting rooms are open as usual!
Amy C Ibach says
Since the wine event is sold out, does that mean none of the wineries will be open for tastings?
No, it doesn’t; tasting rooms are open as usual!
Kevin Bryan says
Is the Alissa fire going to result in cancellation of the event due to smoke or evacuations?
The event will be on, unless we have evacuations in our towns in the Santa Ynez Valley.
Diane Fabing says
Dianefabing@gmail.com im so sad I attended the first one and I emailed to find out if you were having it this year and had no email back and now I hear it on the radio and the wine tasting is sold out I Really thought you would reach out to the first time byers . Very disappointing to not hear from you guys
We are so sorry! Don’t see any emails from you. Are you on our mailing list? We have been emailing and posting about it for weeks. We can add you!
We attended and I ran the 5k. Great event !!
I am trying to connect with the vendor who was selling the rustic art and had the Frida Kahlo art pieces. I really hope to find them. I didn’t have my wallet at the time and wanted some of their items. Thanks so much!
Happy to hear you liked it! Will have to ask about the art vendor…if we find any info we’ll let you know.
Dana R Hartwell says
Please, I’m trying to find out how to be a Endor for Los Olivos Day in the Country. Phone no., application, ?
Linda Leahy says
Where do I go to buy the wine pass for 2022 Day in the Country
Here is the link: https://tickets.enfuegoevents.com/e/los-olivos-day-in-the-country-wine-roundup
When/where do we register for the 5K?
Here is the link: https://www.active.com/los-olivos-ca/running/distance-running-races/naturetrack-5k-and-fun-run-it-s-a-day-in-the-country-2022
I have a question regarding Wine Tasting pass. Can a couple share one pass and get one taste at each or is it one pass per person?
You can share! Each pass gives you one wine glass for 2 tastes, so you would just buy 1 pass, get 1 glass and share each pour.
Thanks for responding. Since I hadn’t heard back I bought two passes. I’m usually the DD so only sips for me.